When I met Aisha my first impression was: bright, focused, driven, and social marketing savvy - a real catch for a digital offering looking to scale in a smart way. The reality of Aisha's work went far beyond this first impression. A multi-faceted marketing Ninja with social media superpower, biz dev chops, content strategy know-how, well developed people skills, and a strong work ethic, Aisha is an asset to any team. Her cheerful willingness to grab an oar and row makes here a find for any start up / scale up project. And her focus on the numbers ensures that projects benefit from a test-and-learn mentality. I'd welcome having Aisha on any growth-focused project team.